DW Brands

FMCG & FOOD BRANDS

From global trends
to local shelves.

DW Brands helps brands enter new markets and also sells FMCG products. We develop French brands internationally and international brands in France, combining the roles of commercial agent and wholesaler-distributor.

Discover our services →
Modern supermarket with FMCG shelves
FMCG · FOOD · DRINKS · DPH

ALL FMCG CATEGORIES

Soft drinks, sodas and non-alcoholic beverages on shelfDRINKSSoft drinks · Sodas · Energy drinks · Juices · Teas · Water
Snacking and chips aisleSNACKINGChips · Biscuits · Crackers
Confectionery and candy aisleCONFECTIONERYCandy · Chocolate · Chewing gum
FMCG grocery aisleGROCERYSauces · Pasta · Canned goods
Health & Home products on shelfDPHPersonal care · Beauty · Home care

01 · BRANDS

Our portfolio.
Brands to grow.

We market a selection of Food & Beverage brands and support their growth with distributors, retailers and key accounts.

PORTFOLIO BRANDFRANCE · EUROPE
ULTRAPOP Chipsan Dragon Ball Z bag ULTRAPOP Negisan instant noodle range ULTRAPOP Komesan bag

Drinks, savoury snacks, noodles, confectionery and cereals with a strong pop-culture identity.

DrinksSnacksConfectioneryCereals
Explore the range →
PORTFOLIO BRANDFRANCE · BELGIQUE
SOVORA XXLong Chips sour cream and herbs SOVORA caramel caramelised popcorn 90 g bag SOVORA fruit mix caramelised popcorn 90 g bag

XXLong Chips, caramelised popcorn, flavoured popcorn and microwave popcorn.

PopcornXXLong ChipsMicrowave
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LICENSED CRISPS70 G · 125 G
Chips TABASCO Jalapeño et Sour CreamChips TABASCO Chipotle et LimeChips TABASCO Buffalo BBQChips TABASCO Habanero et Smokey Pineapple

Four potato crisp flavours available in two formats.

4 flavours70 g125 g
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SENSATION SNACKSEUROPE
HOT CHIP Stripz rangeHOT CHIP Challenge boxYellow 120 g Mr. Twister Challenge by JellyPop and HOT CHIPHOT CHIP Volcano sauces

Spicy challenges, crisps, snacks, jerky, popcorn and Volcano sauces.

ChallengeChipsSauces
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CHALLENGE CONFECTIONERY60 G · 90 G
JellyPop Mr. Twister Challenge 60 gJellyPop Mr. Twister Challenge 90 g

Mr. Twister Challenge: a jelly-bean roulette with surprise flavours.

Jelly beansVeganGluten free
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SOVORA · FRANCE & BELGIUM

Snacks designed to stand out.

Bagged popcorn, indulgent popcorn, microwave formats and XXLong chips: a colourful, distinctive range supported by retail-ready displays.

Sovora owl mascot among popcorn
The SOVORA worldAn instantly recognisable identity.
Sovora XXLong Wasabi Chips
XXLong ChipsAn original, highly visible savoury format.
Sovora chocolate and cherry popcorn
Indulgent popcornCaramelised chocolate and cherry.
SOVORA barbecue popcorn bag
Bagged popcornA visible, convenient and indulgent format.
Sovora retail display
Shelf impactA complete range, ready for retail.
Request the SOVORA catalogue →

ULTRAPOP · IN STORE

A brand designed to make an impact on shelf.

Dedicated displays, retail theatre and complete shelf installations: ULTRAPOP turns manga and anime licences into visible, engaging experiences that shoppers recognise instantly.

Complete UltraPop display featuring licensed manga drinks and snacks
Complete retail theatreDrinks and snacks brought together in one high-impact manga universe.
Four UltraPop displays stocked with anime Ice Tea cans
Dedicated displaysMaximum visibility from the moment shoppers enter the aisle.
Double UltraPop display in store
Promotional activationDistinctive, sales-ready display units.
UltraPop Ice Tea cans displayed in the drinks aisle
On-shelf executionA colourful range that catches the eye and makes choice easy.

TABASCO® · POTATO CRISPS

Iconic flavour.
A whole new crunch.

Four distinctive flavours, from Jalapeño & Sour Cream to Habanero & Smokey Pineapple. Two formats to suit different snacking occasions.

Bag of TABASCO® Jalapeño & Sour Cream, 125 g

Green & creamy

Jalapeño & Sour Cream

70 g 125 g
Bag of TABASCO® Chipotle & Lime, 125 g

Smoky & zesty

Chipotle & Lime

70 g 125 g
Bag of TABASCO® Buffalo BBQ, 125 g

Barbecue character

Buffalo BBQ

70 g 125 g
Bag of TABASCO® Habanero & Smokey Pineapple, 125 g

Fruity & fiery

Habanero & Smokey Pineapple

70 g 125 g

Product images show 125 g bags.

TWO FORMATSFrom snacking to sharing.
70 g12 bags / case80 cases / pallet
125 g10 bags / case80 cases / pallet
Product codes & logistics
EAN codes by flavour and format
Flavour70 g125 g
Jalapeño & Sour Cream50609061603405060906160166
Chipotle & Lime50609061603335060906160180
Buffalo BBQ50609061603575060906160197
Habanero & Smokey Pineapple50609061603265060906160173

960 bags per pallet in 70 g format; 800 in 125 g. Availability, minimum order, mixed pallets and shelf life on request.

A range to discover with DW Brands.

Request the TABASCO catalogue
FRANCE → INTERNATIONAL

We help French brands export.

Definition of priority markets, distributor search, prospecting and export sales support.

INTERNATIONAL → FRANCE

We help international brands sell in France.

Positioning, retail access, partner identification and development of French accounts.

02 · DISTRIBUTION

Distinctive ranges.
Ready for the shelf.

DW Brands markets and develops distinctive FMCG products for distributors, wholesalers, retailers and specialist channels in France, Europe and international markets.

GMS & RETAILListings, negotiation and key-account support.
WHOLESALERSRanges tailored to professional channels and multi-category needs.
DISTRIBUTORSLocal partner development and commercial activation.
RETAIL IMPACTAssortments, displays, merchandising and in-store activation.
ULTRAPOP Bobasan Bubble Tea
Bubble Tea & licencesULTRAPOP: bubble tea, sodas and iced teas.
 Cut-out SOVORA popcorn range
High-visibility snacksSOVORA: shelf, impulse and sharing formats.
 TABASCO Chipotle and Lime crisps
Licensed snackingTABASCO® Chips: four flavours, two formats.
 HOT CHIP Challenge
Viral & impulse productsHOT CHIP and JellyPop: concepts designed to trigger trial.

03 · SOURCING

From product brief
to complete range.

For companies, distributors and retailers, DW Brands identifies manufacturers, builds the offer and coordinates development through to market launch.

01BRIEFConcept, audience, price, market
02SOURCINGFactories, recipes, capabilities
03PRODUCTFormat, packaging, compliance
04LAUNCHProduction, import, delivery
A multi-category approach

Crisps, popcorn, drinks, noodles, confectionery, sauces and licensed products: sourcing is tailored to the brief, channel and target price.

Present your project to DW Brands →
Cut-out range of all nine SOVORA XXLong Chips 70 g packets in their original proportionsSnacks & distinctive formats70 g XXLong Chips packets, nine flavours and original proportions.
Cut-out SOVORA microwave popcorn rangePopcorn & impulse productsMicrowave, cup, bucket, tube and bag formats.
Licensed ULTRAPOP iced teaDrinks & licencesBubble tea, soda, iced tea and pop-culture concepts.
JellyPop Mr Twister confectioneryPlayful confectioneryChallenge products, contrasting flavours and case formats.

04 · BUSINESS DEVELOPMENT

Turn opportunity
into growth.

We turn market potential into a commercial action plan: targeting, prospecting, negotiation, account opening and sales growth.

MARKET ENTRYMarket analysis and entry strategy.
PROSPECTINGIdentifying and approaching target accounts.
NEGOTIATIONOffers, terms and commercial partnerships.
GROWTHSales development and opening of new channels.
FRENCH BRANDS→ EXPORT →GLOBAL MARKETS GLOBAL BRANDS→ FRANCE →FRENCH MARKET

LET'S TALK

A product.
A brand.
An opportunity.

info@dwbrands.fr +33 6 10 54 31 27

France · Europe · International

Contact us